Shopping for toys in Manhattan is a delightful experience, blending iconic destinations with unique local gems. FAO Schwarz at Rockefeller Plaza is a must-visit, known for its whimsical displays, giant piano, and wide selection of toys from around the world. Major retailers like Target and the LEGO Store also offer a great range of popular items, from STEM kits to the latest action figures, all in easy-to-reach Midtown locations.
For something more special, independent shops like Kidding Around in Flatiron and Mary Arnold Toys on the Upper East Side—New York’s oldest toy store—offer thoughtfully curated selections focused on creativity and quality.
Whether you're hunting for a perfect gift or just reliving childhood memories, Manhattan’s toy stores turn shopping into a playful, memorable adventure.
Useful Links
Age-appropriate toys for children >
Important rules for Toy Safety >













